Most brands fight to keep you addicted.

They use dopamine loops. FOMO. Infinite scroll.

Red Bull launched a man from space.
Old Spice made insecurity go viral.

Hinge did the opposite.

They want you to delete the app.

Their goal is simple. Help you find someone, then get out of the way.

That message builds trust.
That trust builds loyalty.
That loyalty brings people back.

You don’t need to chase retention when the problem keeps coming back.

Solve the problem.
Disappear.
Repeat.

That’s how Hinge wins.

Not every business should aim to keep you forever.
Sometimes, winning once is enough.